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Integrated media
campaigns are not something just any marketing company can offer. An integrated
media campaign relies on the combined use of a variety of marketing platforms
for delivering a single message. DIGITAL MARKETING COMPANY IN DUBAI Although the strategies employed vary from
platform to platform, their core message would remain the same.
Uniformity
Everything used in
integrated media campaigns must be essentially uniform when it comes to
critical factors such as its target market, SEO COMPANY IN DUBAI core message, and of course the
products and services they are designed to promote.
Shamelessness
Although multiple
platforms may be used in a single campaign, all of them should be able to work
together and even complement each other. Not a single platform must stand out
for better or for worse. All of them must work like puzzle pieces-that - when
combined- are able to create the perfect message to deliver to your target
market.
Synergy
For those unaware,
synergy refers to a process in which the sum of the output from combined
factors is greater than the sum of the outputs of the same factors but are
working separately in this case. DUBAI WEB DESIGN COMPANY , this is probably the most
difficult goal for digital marketing companies to achieve with an integrated
media campaign.
It's fairly easy to
identify the best components for a campaign, MOBILE APP DEVELOPMENT COMPANY IN DUBAI but it takes exceptional skill and
experience for a marketing professional to determine the ideal combination of
these factors. Campaign components can be combined in various ways and produce
good results, but only the right combination can produce the best results
because of synergy.
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